Microsoft is working on a mysterious new service called Sway

A day after news that Apple has turned on its own content delivery network, it has emerged that Microsoft has registered some domain names that use the term CDN — pointing either to Redmond also readying some kind of new CDN service, or possibly a service that will be based around a CDN. Jamie Zoch at Dot Weekly has discovered that Microsoft has registered the Sway.com domain, along with several variations that point to what Sway could be used for. They include sway-CDN.com, sway-CDN.net, sway-INT.com and sway-INT.net. All of these, including Sway.com, currently redirect to Bing pages with search results for the terms. Along with this, Microsoft has registered a trademark for “Sway” with a fairly wide brief, covering computer software; computer application software; online computer software and software as a service. We have reached out to Microsoft for comment, but the company says it cannot answer any questions with a fast turnaround today (hello, August). “I’ve connected with my colleagues and we’re unable to meet the tight deadline on a Friday afternoon,” a spokesperson told me by email. In other words, no comment.