Has Microsoft’s Scroogled ad campaign convinced you to switch to Bing yet? Probably not but that isn’t going to stop Microsoft from unleashing similar anti-Google ads in the future, especially now that it’s appointed one-time political consultant Mark Penn to be its chief strategy officer. Penn, who masterminded Microsoft’s not-exactly-successful Scroogled campaign, will be new CEO Satya Nadella’s point man for strategic decisions at Microsoft that will include “input in the area of competitive research and analysis.”