More Android users are switching to iOS than ever before

What is it that has Apple CEO, Tim Cook, telling investors “we experienced the highest switcher rate from Android that we’ve ever measured,” for the second time in as many quarters? For starters, we don’t know what the actual figure is how many Android owners were part of the 47.5 million iPhones sold in Apple’s third fiscal quarter. It could be a small but clearly growing number. Regardless of the actual figure, I’m not surprised to see a rising rate of Android switchers to iPhones at this point. There are few reasons, I can think of; some having do with hardware while others are because of the software platform. First, despite some differences, Android and iOS are now far more alike than ever. Go back a few years and that wasn’t the case. When asking someone why they chose an Android phone, typical responses might be “I want a custom keyboard,” or “I think widgets are handy, ” or even “Android’s intents system makes it easy to share things.” Look at iOS 8 now and those reasons are far less relevant, if not even no longer applicable.