Motorola is finding a surprising amount of success in India

Motorola has sold a whopping million plus smartphone handsets in the five months since it started selling in India again. And all of that through the one exclusive distribution network that it chose – India’s e-commerce poster boy Flipkart. “We believe these sales figures should put Motorola among the top five mobile brands in the country,” said Sachin Bansal, founder and CEO of Flipkart. That could be true for the smartphone segment, where, according to research firm IDC, vendors shipped a total of 17.59 million smartphones in the first quarter of this year. Nokia at the fifth spot had a 4% share or 7 lakh units. The figures demonstrate how quickly the Indian consumer is adapting to the online market and letting go of traditional brick and mortar stores. It signifies how the Indian consumer has been able to get past the touch-and-feel barrier, and enjoying the speed and convenience of shopping from home or office or from one’s smartphone. Equally, it is a story of how Motorola has scripted an impressive second innings in India, a market it once competed fiercely with Nokia for consumers.