Netflix’s video quality is about to receive a significant boost

It sounds like a brainteaser for the modern age: how do you make things look better on the screen with less data? To solve it, all you need is four years, a team of coders that know video inside and out and a business like Netflix that takes up about one-third of North American bandwidth during peak hours. That concoction proved to be enough today when the company announced its plans to re-encode its entire catalog of movies and TV shows to fit a new and improved “recipe.” So just what the heck is a recipe and how did Netflix learn to do more with less? A recipe is Netflix’s word to describe how you watch its content. If you’re watching on a slow DSL connection, for example, Netflix is smart enough to deliver you low-resolution video stemming from a lower bitrate. Netflix has always had a few settings that could dynamically change while watching a video. (If you’ve ever noticed a sudden drop in quality, it’s the recipe changing to match your current available bandwidth.) The big realization came, though, when engineers discovered that not all content is created equal. “You shouldn’t allocate the same amount of bits for ‘My Little Pony’ as for ‘The Avengers,'” explained Netflix video algorithms manager Anne Aaron to Variety.