Oculus Rift pre-orders open on Wednesday, but how much will it cost?

Because we’re living in the era in which trailers get trailers, here’s a teaser for a preorder: Oculus announced today that its Rift head-mounted display will go on sale at 11 a.m. Eastern on Wednesday, but its price hasn’t been announced. Two days before preorders launch, Oculus is still being cagey about the cost, but expect somewhere above $350 and less than $1,000 for the headset, and in the ballpark for a $1,000 computer, at minimum, to run it. But think of all the other people who will be jealous of this shiny new tech, as Oculus founder Palmer Luckey likes to point out on Twitter: “Reminder of something I have talked about before: VR will become something everyone wants before it becomes something everyone can afford.” On Reddit on Monday, Luckey defended keeping the cost a secret: “This is standard practice in the consumer electronics industry,” he writes. “The price is almost always announced alongside preorders. Phones, game consoles, they all do it this way — it is kind of weird to see people thinking it is some kind of special sign about anything!”