If you’re developing a hugely successful independent messaging app, you need to stay on your toes while the big names try and cash in on your idea. For Snapchat, that means adding extra features and functions to its app: the recent launch of Stories has proved a hit with users, and the next upgrade in the pipeline is called Our Story. As reported by Josh Constine at TechCrunch, who had an early preview of the way Our Story works, the feature pulls together photos and videos from any user based around a single event. You can think of it as the equivalent of a Twitter hashtag in the way it gives users the opportunity to check out snaps being posted by other people whether or not they are connected as friends.
