People are already losing interest in the Apple Watch

It’s been nearly one year since the launch of the Apple Watch. While the device is easily the most successful smartwatch ever released, it hasn’t exactly set the world on fire the way the iPhone and iPad once did. Well connected analyst Ming-Chi Kuo of KGI Securities is projecting that Apple Watch shipments are actually going to decrease by 25% this year despite the fact that Apple is planning to release a second-generation Apple Watch. I should note first that people who own the Apple Watch really like it. Per Re/code, a new survey from advertising company Fluent shows that 77% of Apple Watch owners consider the device a success and that two thirds of them plan to upgrade to the newest version of the watch when it comes out. And that’s all great, but there seems to be more limited upside for the device — among the general population, 53% of people do not think the Apple Watch has been a successful product, for example. What’s really interesting about Fluent’s survey are the reasons Apple Watch owners list for not buying a next-generation Apple Watch: 34% of owners cited high prices as a reason for not buying, while 31% said the device just wasn’t useful enough to justify buying, and another 16% simply said the device is “ugly.”