Instagram announced on Tuesday that it wants to start using algorithms to determine which posts are most interesting and relevant to users, which it described as being designed to improve the user experience, but is really just a way for the social network to have more control over what users see. Naturally, this will mean more targeted advertisements, which is great for large brands with a massive advertising budget, because all they have to do to tap into Instagram’s userbase is write a nice, fat check to Facebook. This isn’t good for smaller brands, however, because instead of using quality posts to gain popularity and recognition on Instagram for free, they’ll need to start paying for their advertising.
