Smelling blood, Apple goes after BlackBerry employees

TECHi's Author Rocco Penn
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TECHi's Take
Rocco Penn
Rocco Penn
  • Words 36
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Talent is one of the hardest commodities to find in the world of tech. Despite so many people with educations in technical fields, there is still a shortage. Apple hopes to find qualified applicants in BlackBerryland.

Business

Business

  • Words 63
  • Estimated Read 1 min
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Apple Inc. has all but destroyed BlackBerry Ltd.’s business model and now it’s after the Canadian company’s decimated workforce.

Just days after BlackBerry Ltd. revealed plans to lay off 40% of its global workforce amid disastrous financial results, representatives from smartphone rival Apple Inc. hosted a recruitment drive roughly 20 kilometres away from the embattled technology company’s Waterloo, Ont. home base.

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