Snapchat’s first Our Story collaborative photo experiment was strictly an opt-in affair where you had to add a user to see it at all. However, the ephemeral image service is now trying something much more ambitious: it’s giving every user access to Brazil Final Live, a group photo album that lets sports fans share pictures themed around the World Cup match between Argentina and Germany. Snapchat tells The Verge that it’s curating the images to keep them on topic, but it’s otherwise taking a relatively hands-off approach; while you’ll automatically see the Brazil feed in your friend list, you’re not encouraged to use it.
