Snapchat snags Instagram’s head of business as its COO

TECHi's Author Louie Baur
Opposing Author Allthingsd Read Source Article
Last Updated
TECHi's Take
Louie Baur
Louie Baur
  • Words 42
  • Estimated Read 1 min

Mobile messaging service Snapchat has been in the limelight for apparently having rejected plenty of suitors, and it seems like the startup is staying independent. After it snagged Emily White, the executive in charge of running Instagram’s advertising business, AllThingsD reports.

Allthingsd

Allthingsd

  • Words 90
  • Estimated Read 1 min
Read Article

Emily White, the Facebook executive in charge of bringing advertising to its Instagram photo-sharing unit, is leaving to become COO of Snapchat. The move is a major talent grab by the ephemeral photo and video mobile service, which has recently been the subject of multi-billion-dollar acquisition and investment interest from several major Internet companies, including Facebook. While there has been a lot of hype and swirl surrounding it, the Los Angeles-area app company has also been searching for a top executive to help lead its business, as AllThingsD recently reported.

Source

NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.

Balanced Perspective

TECHi weighs both sides before reaching a conclusion.

TECHi’s editorial take above outlines the reasoning that supports this position.

More Two Takes from Allthingsd

Twitter shares continue to plunge
Twitter shares continue to plunge

Having reached an all-time high of $74.73 last week, Twitter's shares are rapidly plunging back down to Earth.  slid 6.4% in early…

New system allows researchers in Antarctica to use cellphones
New system allows researchers in Antarctica to use cellphones

Previously, researchers in Antarctica were forced to use what essentially were walkie-talkies if they wanted to communicate with each other long…

Pro-government Syrian hackers are using malware attacks against activists
Pro-government Syrian hackers are using malware attacks against activists

Using social-engineering techniques and remote-access tools, Pro-government Syrian hackers are using malware attacks against journalists, workers at non-governmental organizations, activists, and others. Basically…

Social TV startup Wetpaint acquired by Viggle for $30 million
Social TV startup Wetpaint acquired by Viggle for $30 million

Wetpaint, an 8-year-old Seattle startup led by entrepreneur Ben Elowitz, has been soldto New York-based Viggle for a purchase price of $30…