Sony has confirmed Apple’s music streaming service announcement

In case there was still any lingering doubt that Apple will announce a new music streaming service at its World Wide Developers Conference tomorrow, it looks like we just got a firm confirmation, courtesy of Sony Music CEO Doug Morris. “It’s happening tomorrow,” Morris said Sunday, when asked about the service, during a talk at Midem, a music industry conference in Cannes, France, according to multiple reports. The confirmation comes after weeks of rumors about the Cupertino company’s Spotify competitor. The still unnamed streaming service will have two tiers: a free tier of curated stations and original programming that is more of an expansion of Apple’s existing iTunes Radio service, and a $10/month paid tier that will offer on-demand music, similar to Spotify, according to a recent report. Apple is said to be in the midst of negotiations with record labels — including Sony, Warner Music and Universal Music — who, as of last week, had yet to sign off on agreements with Apple, though industry sources have reportedly suggested deals are all but inevitable.