Steve Jobs was thinking about an Apple-branded car back in 2008

Count Steve Jobs among those curious about what an Apple car would look like. In 2008, not too long after the Apple co-founder introduced the iPhone, Jobs was considering the possibilities of a much bigger gadget. Tony Fadell, then a senior vice president at Apple, remembers talking with Jobs about the potential for an iCar. Jobs and Fadell, who had collaborated on the iPod and iPhone, swapped ideas about car designs on multiple occasions. “We had a couple of walks,” Fadell said in an interview with Bloomberg’s Emily Chang. The pair posed hypothetical questions to each other, such as: “If we were to build a car, what would we build? What would a dashboard be? And what would this be? What would seats be? How would you fuel it or power it?” Jobs decided not to move forward at the time. The discussions took place when the American auto industry was on the verge of collapse, and Apple was busy trying to establish the iPhone as a mainstream product. “The Detroit auto industry was almost dead,” Fadell made the comments on Bloomberg TV’s Studio 1.0, which premieres Wednesday night at 9 p.m. in New York. “It was fun to kick those ideas around.”