Companies pay special attention to emerging markets as there’s significant room there for growth. Such markets are catered to by a plethora of low-end or mid-range smartphones, usually powered by Android. Samsung holds a strong position, which gives it a leg up on Apple when it comes to their global statistics. The iPhone doesn’t exactly fit the range of most customers in emerging markets, though that doesn’t mean they can’t desire for one.
People want what they can’t have. For many of those living in emerging markets, that’s an iPhone. Apple is the most desirable mobile-phone brand among inhabitants of emerging markets, according to a report from marketing firm Upstream and researcher Ovum. In the study conducted this year, Apple edged out Samsung Electronics, which was the leader in a separate survey by Upstream last year. Samsung saw a slight decline in its share of developing-market consumers who favor its phones from 32 percent to 29 percent, according to Upstream. Apple’s share jumped dramatically from 21 percent to where Samsung was last year.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.
Cisco delivered strong first quarter fiscal 2026 earnings with solid revenue and earnings per share (EPS) growth driven by increased…
Bitcoin experienced its first down month in six years, falling to around $107,000 and dragging the crypto market lower. The…
Uber’s third-quarter earnings report highlights strong growth and a clear focus on the future of autonomous transportation. The company is…
Reddit’s third-quarter performance signals a strong operational rebound and growing advertiser confidence in the platform. The company exceeded Wall Street…
