The EFF has introduced a newer, stronger “Do Not Track” standard

Unless you take some fairly serious steps to guard your privacy, at least some of your web browsing each day is being tracked. We promise. Advertisers stand to make big bucks by learning as much as possible about our browsing habits, and precious little can stop them. In fact, as we learned several years ago, webgoers can’t even use the “Do Not Track” setting available in popular browsers to guard their privacy, because many advertisers still secretly track users either way. Useless though “Do Not Track” may be, don’t despair. While virtual private networks might be the safest way to browse today, the protectors of the Internet over at the Electronic Frontier Foundation have announced the creation of a new, more effective Do Not Track feature that will actually stop advertisers from spying on people without their knowledge. Together with the online privacy experts at Disconnect and a coalition of companies dedicated to improving privacy on the web, the EFF has created a stronger Do Not Track standard. According to the group, the new standard not only provides better protection against advertisers that secretly track people as they browse the web, but also incentivize advertisers to stop spying on users all together.