Thanks to the absolute control Apple has over iOS, it can make its hardware and software work together in a way that few other companies can, which is why the iPhone is able to do so much with hardware that, at least on paper, is weaker than what most high-end smartphones have. Samsung doesn’t have nearly the same level of control over Android, but despite that, the company is apparently trying to take a software-centric approach to the Galaxy S7 by having software optimization that it hopes will match, or even exceed that of the iPhone.