The Verizon-Netflix battle is far from over

For the most part, users are unaware of the scale and complexity that is the internet. This isn’t a bad thing, either. We pay for a service, and it’s the responsibility of the company we’re doing business with to deliver that service. When it comes to a service like Netflix, we’re paying for a service that requires another service in order to function. It’s Netflix’s job to provide the content for us to choose, and it’s our ISP’s job to deliver it. What most people don’t know is that there’s actually a ton of stuff happening in between these two steps, and it’s that invisible part of the internet that Verizon and Netflix can’t seem to cooperate on. Verizon published a post on their Public Policy blog today, and they did a great job breaking down how this invisible part of the internet works. In doing so, they also made sure to blame Netflix at every turn for the problems that their customers are experiencing. The purpose of the post was to demonstrate how they are not deliberately throttling Netflix through some artificial means, and that’s a true statement. Verizon is not deliberately slowing Netflix down by some artificial bottleneck in software. Instead, they see that there is a physical bottle next between the edge of their network and choose to do nothing about it.