The World Liberty Financial tokens are another milestone event in the Trump family’s foray into the digital finance arena. The tokens, known as $WLFI, became tradable this week after investors voted in July that they should be allowed to trade. This decision has made it possible for early investors to sell up to 20% of their tokens, giving the market an opportunity to find a true value for the tokens. At the time of the launch, the price of $WLFI was around $0.31 on major cryptocurrency exchanges like Binance, OKX, and Bybit.
The project has already been a money maker for the Trump family. They have reportedly made nearly half a billion dollars since World Liberty was created last year. This additional revenue not only comes from token sales, but also from transactions and agreements concerning the platform. The potential of the platform itself was certainly its selling point for many early investors, but there was also the Trump brand to consider. That link was enough to create the expectation that the value of the token would increase only because of its high-profile supporters. Tokenizing the platform changes the dynamics of the project. Binary options give markets room to price freely, create opportunities for speculation and provide exchange fees. It also opens up the possibility of providing access to a broader group of crypto investors who may now view $WLFI as more than just a symbolic asset. This may cause trading volume and public interest to rise in the coming months.
At the same time, the project has attracted criticism. The issue is that while Trump changes rules and policies surrounding digital currencies as president, his family stands to gain financially as a result. The White House has responded that Trump’s assets are in a trust and under the control of his children and that there is no conflict. On one hand, it demonstrates the power that political figures have in attracting investor interest in digital assets. On the other hand, the book asks broader questions of regulation, trust and the risk of politicizing money.
