Twitter wants to lure in more businesses with Official Partner Program

You may see more curated tweets soon, as Twitter has launched a program to encourage more businesses to use the platform to reach customers. The Official Partner Program from Twitter is a new initiative to bring together partners form Twitter’s Certified Program and its Marketing Platform Partner program who “have been recognized by Twitter because of their high-quality products or expert-level services and proven success on Twitter.” Twitter is partnering with IBM for the launch of its new Official Partners Program, where IBM will assist customers in using Twitter data to make decisions about their social marketing efforts. Official Partners will be able to help brands scale and manage Twitter campaigns, and use Twitter’s marketing analytics tools to help those businesses make sense of how well their marketing efforts are doing via Twitter. Twitter says only the “highest-quality solutions” will be used for the Official Partners Program.