Amazon and Twitter team up to build better shopping wishlists

Amazon shoppers can now add products to their wishlists with a single tweet. The e-commerce company’s second shopping hashtag, #AmazonWishlist, which launched Wednesday, builds on its nascent social-media shopping efforts. This type of marketing is on the rise, offering retailers another way to attract customers. The new hashtag is connected to the site’s popular wishlist-making tool. To use the hashtag, Amazon shoppers must connect their Amazon accounts to their Twitter accounts and reply with #AmazonWishlist to tweets with Amazon product links. The item is then added to a wishlist and the shopper receives a reply tweet from the company’s @MyAmazon account and an email. One in three Amazon customers added items to wishlists last year, the company noted. Amazon also rolled out a “save-a-photo” feature for wishlists on Wednesday, allowing customers to take a photo and add it to a wishlist. In addition to the more common use of social media to communicate with customers and promote products, Amazon created the ability to add items to shopping carts through tweets with an #AmazonCart hashtag earlier this year. Amazon has yet to go as far as allowing direct purchases from within Twitter, but that could be just a hashtag away.