Apple will dominate the smartwatch market by the year’s end

“Apple will quickly become the world’s number one smartwatch vendor with 55% global market share this year.” (emphasis added) That quote just about sums it all up for Apple. Based on research through a variety of data points, Strategy Analytics forecasts that Apple will ship 15 million Apple Watches globally this year. Coupling that data with expected growth of other platforms, which is also going to explode, it basically means Apple will grab the majority of the market instantly. “Apple’s famous brand, loyal fan base, deep retail presence and extensive apps ecosystem will ensure healthy uptake for its watch.” The fact that the Apple Watch is arguably not as attractive as other fine wearables on the market is apparently a non-issue. However, issues such as price, battery life, and fashion may ultimately play a role in how Apple holds on to such a commanding share of the market with its second generation watch.