Big, brash and bullish: how Ballmer’s personality kept him at Microsoft’s helm

TECHi's Author Jazib Zaman
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Jazib Zaman
Jazib Zaman
  • Words 87
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Remember a sweaty Steve Ballmer jumping up and down shouting “Developers! Developers! Developers!” at a Windows conference? The reason he was quite so sweaty? He was running a 100 degree fever but refused to skip a scheduled appearance. When Steve Ballmer bounced onto a stage proclaiming “I love this company,” he meant it. He was never afraid to show his enthusiasm, whether it was making a comedy video with Bill Gates or relieving his frustrations at losing key employees to the competition by tossing around the office furniture.

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