John Chen, CEO of BlackBerry, said he has no plans of expanding into China despite admitting it’s “too big a market to ignore.” In an interview with Reuters, Chen said the company is currently focused on emerging markets where BlackBerry already has a strong presence, such as India and Southeast Asia. “It takes too long to ramp up to a size that is even reasonable in China” Chen said. “Even if I have that time and money I’ll probably have better returns going into a different set of markets that we are already in.”