Elevate is a new app that is basically a personal trainer for your brain

Apple’s been big on education under Tim Cook’s leadership — whether that be pushing for iPads in schools around the world, or teaching people to code in Apple Stores. Apple’s latest Editors’ Choice in the App Store continues this educational theme, with a brain-training app called Elevate designed to help improve articulation, reading and listening focus, writing abilities, and information-processing speed. Based on how you specify your goals, the app creates a personalized training program with various challenges to be completed by playing a series of well-designed mini-games. According to its developer, Elevate’s games are designed in collaboration with experts in neuroscience and cognitive learning. While the free app gives you access to three challenges per day, unlimited games (and weekly personalized learning content) can be enjoyed by upgrading to Elevate Pro for $9.99 per month, or $59.99 per year.