It’s no secret that having faster deliveries than your competitors can be a massive advantage for e-commerce companies, which is why Etsy is jumping on the same-day delivery bandwagon with Etsy ASAP. It’s currently just a pilot program that’s exclusive to buyers in New York City, but it’s a necessary move for Etsy, assuming it wants to continue competing with the likes of Amazon. However, even for a pilot program, the $20 flat fee is a bit pricey considering how Amazon and other competitors charge less than half that most of the time.