LG has announced the circular G Watch R smartwatch

Android Wear isn’t even a year old, but LG is already ramping up the hype cycle for its second smartwatch based on Google’s wearable software platform. The design for the new device centers around a circular face, a trick that Motorola is pioneering with its Moto 360 smartwatch, which should ship in early September, but which is one of two default screen configurations for Android Wear built-in natively by Google. The LG watch appears to be looking to one-up the Moto 360 right now, with a perfectly circular face that, at least according to the teaser, emphasizes the fact that it doesn’t have to leave a small window at the bottom that makes one hard, flat edge, as does Motorola’s wearable. The design also looks to feature a more traditional case with external lugs, vs. Motorola’s design, which might be more appealing for those looking for something that more typically resembles your average, innocuous Timex or Casio.