At a press event during the E3 gaming conference on Monday, Sony revealed plans to release the $99 PlayStation TV in the US and Canada this fall, taking aim at set-top streaming devices like the Apple TV. Sony already launched its PS4 go-along in Japan as the “Vita TV” last November, bringing mobile game titles and a limited assortment of streaming movies and music to the big screen. Rebadging the device as PlayStation TV, the company is relying on its gaming chops to expand its footprint in consumers’ living rooms. Unlike the Apple TV, PlayStation TV is heavily focused on gaming and will reportedly support 1,000 titles at launch. The device can handle select PS Vita, PSP and PlayStation One classics, while the upcoming PlayStation Now streaming service— slated to enter open beta on July 31 — is expected to grant access to PlayStation 3 games.