The 5.5-inch iPhone 6 could cost $100 more, but people are willing to pay

Apple is widely expected to roll out a new iPhone with a bigger screen to meet the growing demand for such devices. Some analysts worry that bigger iPhones could be priced too high for consumers, driving some Apple fans away, but Raymond James says this may not be the case. A Raymond James research note, published Friday, found a growing number of iPhone users are willing to pay an extra hundred bucks for a phone with a larger screen. “Apple will likely charge a $100 premium for the 5.5 inch version that media reports have suggested will be available a few months after the 4.7 inch version,” Raymond James analyst Tavis McCourt told clients in a note. “Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium,” he added. In fact, he added, “data seems to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015.”