Have you ever had trouble entertaining yourself while you’re getting a ride through Uber? If so, then you’re not alone, and Uber wants to make your rides a little more interesting. On Tuesday, the company announced Uber Trip Experiences, a new way for app developers to integrate their apps into Uber’s app. With it, third-party apps that you’ve approved will be able to push content to you, but what makes this different than you just opening up Spotify and listening to some music is that the pushed content is customized specifically for your trip. For example, if your ride was expected to take around ten minutes, Spotify would create a ten minutes long playlist and push it to your smartphone, and that’s just one example.
