Univision and T-Mobile create new Spanish-language cellphone service

The move follows other recent attempts to capitalize on and cater to the U.S.’s rapidly growing Hispanic population. Spanish language media conglomerate Univision is joining hands with wireless provider T-Mobile to offer a new service tailor-made for Hispanic-Americans. The wireless service, dubbed “Univision Mobile,” will launch May 19 at Walmart as well as at 6,000 other dealer locations. The idea, according to Univision, is to use T-Mobile’s wireless network to convey Univision programming via its Univision Rewards portal, including custom content like ringtones and wallpapers, first looks at upcoming Univision shows and behind-the-scenes access to Univision-related events and personalities. The Univision deal incorporates T-Mobile’s annual no-contract wireless service options. Univision president of digital and enterprise development Kevin Conroy adds that the plans will be “specifically tailored to our audience’s needs.” The partnership would give Univision a mobile platform for its content, while hypothetically enlarging T-Mobile’s appeal to the Hispanic community.