Vevo has taken the first step towards being less reliant on YouTube

Vevo, the world’s largest music video platform, has today announced its first acquisition: Showyou, a subscription-based video streaming platform that helps users find video content that might appeal to them. Vevo is a joint venture of Universal Music Group, Google, Sony Music Entertainment and Abu Dhabi Media, and offers music videos from major record labels, which are then distributed through YouTube, but the company has been gradually shifting its platform to be more independent. With the acquisition, Vevo is positioning itself to compete more directly with premium, paid products like YouTube Red and Spotify. A Showyou spokesperson had this to say: “Remixation is the company that made Showyou. Remixation was founded in 2006 by Mark Hall, along with co-founders Scott Persinger and Spencer Miles. Their first product was Vodpod, which was sold to Lockerz in 2011 so that the team could focus full-time and exclusively on the development of Showyou. The company has been backed by venture capital firm True Ventures throughout its history. Remixation is winding down its affairs as a result of the acquisition of Showyou.”