What does Jony Ive’s big promotion mean for Apple?

I stood last week at the entrance to 1 Infinite Loop, Cupertino, the coolest address in the universe, remembering the time I had gone inside and managed to annoy Steve Jobs. For me that man was Willy Wonka and every time I went to Cupertino I was Charlie visiting the Chocolate Factory. I don’t mind saying that there was no one alive in the world I admired more and no one I wanted to rile less. I will come to my story, but first the background. I am sure you know most of it. Along with the great electronics wizard and programmer Steve Wozniak, Jobs founded Apple Computers in the mid-1970s. He had been fired/forced to resign from his own company the year after he had led the team that brought into the world the Macintosh, the first consumer computer to come with a mouse, pulldown menus and a graphical user interface. Outside Apple he went on to create NeXT Inc on one of whose computers Tim Berners-Lee wrote the programs and protocols of his invention the World Wide Web. Jobs then founded a computer graphics company, Pixar. When it was bought by Disney he became that company’s leading shareholder.