While everyone else is focusing on virtual reality, Microsoft is the only company that seems to be taking augmented reality seriously. That doesn’t mean the company is ignoring virtual reality, however, as it has already formed a major partnership with the de facto king of virtual reality, Oculus VR, while it uses its own HoloLens headset to tackle things on the augmented reality side. It’s a smart move, and it allows Microsoft to put more focus on achieving its ambitious HoloLens goals, but can the company really succeed.