Last year saw Xiaomi truly establishing itself as one of the top dogs in the smartphone market and the burgeoning Chinese company wants to take things even further this year. Despite having little presence outside of China and a few surrounding countries, Xiaomi CEO Lei Jun claims that his company is planning to sell between 80 and 100 million smartphones.
Xiaomi may not be planning to sell smartphones in the US this year, but that doesn’t mean the company lacks for ambition on the mobile phone front. In fact, it’s just the opposite. At a press event related to China’s National People’s Congress (of which he is a member), Xiaomi CEO Lei Jun told reporters that in 2015 Xiaomi plans to sell between 80 and 100 million smartphones. He also said the company is hoping to do between RMB 100 and 200 billion (US$16-32 billion) in total revenue this year. (UPDATE: Lei Jun first gave this goal for unit sales in March 2014.) If Xiaomi hits the upper end of those targets, it will be nearly doubling its sales from 2014. Last year, according to Lei Jun, Xiaomi sold 61 million smartphones, and took in RMB 74.3 (almost US$12 billion) in revenue.
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