Xiaomi isn’t called the “Apple of China” just because its products are ridiculously popular and has a rabid fanbase, it’s also due to the fact that the company copies Apple’s style… a lot. Apple’s own Jony Ive has called Xiaomi a thief, and referred to the company’s decision to copy Apple’s hard work as pure laziness. However, Xiaomi Vice President of Global Operations Hugo Barra claims that these similarities are no different from the similarities that all smartphones share.