The virtual reality market didn’t begin with Google Cardboard and its derivatives, because it hasn’t actually begun at all. Those cheap headsets were more like the heralds of the true birth of the virtual reality market, which will be happening in March when the Oculus Rift launches. The device is not only the de facto face of the market, it’s going to be one of the first high-end virtual reality headsets to hit the market. You can pre-order it now for $600, and it’ll ship with the headset and its required cables, an Oculus Remote, an Xbox One controller, and a couple of free games.