You don’t need to be rich to experience virtual reality

Virtual reality headsets on the market today are mainly about what you can see and hear. Basically, the user gets his or her own IMAX theatre. But the technology is advancing fast and dropping in price, and in the not-too-distant future, a fully immersive experience that uses all five human senses could be achieved. A recent research project at the Singapore lab of Metalworks, the creative tech division of global media agency Maxus, aims to show how companies can take advantage of the rising medium to transform their storytelling. They posted a video on Youtube about the assets and limitations of today’s VR offerings. Tech in Asia got in touch with Metalworks’ director of technology Tom Kelshaw to ask about the project. “We’re trying to solve for scale, which demands accessible solutions. We can’t fill a stadium, or an emerging market campaign, with Oculus headsets and $1,200 computers. We can with VR One or Cardboard mobile headsets. So adding reassuring, grounding experiences such as hand interaction make the experience more natural to a wider audience than just the tech pioneers,” Kelshaw said.