Without knowing beforehand that Facebook changed its logo, it’s actually pretty easy to not notice there’s a difference at all. The new logo is basically just a slightly trimmed-down version of its last one, as well as being somewhat rounder. The previous logo has been around for a decade, but the social network decided to have its in-house design team draw up a new one.
Spot anything different about Facebook’s logo this morning? Possibly not, if all you saw was the iconic “f” favicon when you logged on. The social network just unveiled a rounder, trimmed-down version of its logo. The most obvious tweak is that the former double-story “a” is now a single-story “a.” Designed by Facebook’s in-house team and Process Type Foundry’s Eric Olson, the new logo softens the curves of its letters and adds a bit more white space between them. It certainly looks different, but it’s not a stark departure from the previous logo, which Facebook has sported for the past 10 years. The new incarnation does, however, speak to the larger shift to mobile that Facebook and other companies have undergone in the past decade. Siegel+Gale CCO Howard Belk told the Wall Street Journal that the logo change is more smartphone-friendly and easier to read on mobile screens.
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