Facebook gets back into places with purchase of Gowalla

Dec 2 by Rocco Penn | 1 comment

Gowalla Facebook

After a failed attempt to beat location-based check-in service Foursquare last year, Facebook has re-entered the arena by purchasing Foursquare’s biggest competitor, Gowalla. This comes from a source inside Gowalla – Facebook is not commenting.

Gowalla was also declared a loser to Foursquare and pivoted earlier this year to become a travel guide. That will likely be adjusted under Facebook to refocus on a segment of social media that has eluded the social networking giant.

Most of the employees will relocate to Silicon Valley, while some will remain in the Austin, TX, office where Gowalla was founded.

WRITTEN BY ROCCO PENN

As Executive Director in charge of Facebook Marketing, Rocco has extensive understanding of the interactions and engagement necessary to be successful in Web 2.0. He lives in Orlando, FL, and works with businesses across the east coast to help them succeed in marketing and social media strategy, particularly car dealer marketing. Follow him @SocialPros.

COMMENTS
  • http://www.videoconverterfactory.com/tips/convert-dvd-to-wmv.html Aguilera

     That is really a good news to Gowalla, the sale is deginitely improved in this way, but it could also be dangerous to be united by FB.