Every day, I look for the latest rumors or reports about the iPad 3. I never have to look too far – Techmeme features a story or two about it daily. Some new rumor, video, leaked photo, description, or speculated feature pops up from reliable sources who talk about the device as if it’s going to change the world.
Maybe it will. In many ways, it already has.
Today as I sorted through the latest barrage of buzz surrounding the mythical creature, I realized that it’s just not that important. In many ways, it’s an obsession that certain people (myself included) have turned into a part of our daily journalistic investigations. Officially with this article, I’m done.
No product, service, or tech innovation short of hoverboards or time machines should get this much speculative attention. Most people simply don’t care enough about it. They may or may not have heard that it’s coming and they may or may not buy one when it finally gets here, but the attention given to it by the tech media has gotten out of hand.
Here’s a video from the good folks over at MicGadget that shows everything we need to know for now. It’s the last thing I’ll write about the iPad 3 until it’s announced. Obsessions can be beaten. Some take a 12-step program. With others, it’s better to go cold turkey.