Digg isn’t the first social media site to fall. MySpace collapsed under their own weight. Other social news sites like Propeller, Yahoo Buzz, and Mixx never got the traction they needed. Facebook pushed out a lot of would-be social networks over the years. When Betaworks bought Digg for a ridiculously-low amount, it didn’t mark the first failure of a social media giant.
It was just the first time a social media giant fell for no apparent reason.
Digg had the traffic. It had the buzz. It had the personality. It made one major misstep with the roll out of V4, but otherwise their faults were not any bigger than any other social site (and arguably smaller than successful sites like Facebook, Twitter, and Reddit). Now, it has nothing but a shadow of its former self and new bosses to take them towards a new direction on August 1. This infographic breaks down the Digg demise and points to similarities that may show Digg to be the tip of the social media failure iceberg.