“You are what you browse” might just be Twitter’s new mantra, as the micro blogging and social media platform is looking for a new way to deliver ads which are relevant and not be a pest to your mobile experience.
“You are what you browse” might just be Twitter’s new mantra, as the micro blogging and social media platform is looking for a new way to deliver ads which are relevant and not be a pest to your mobile experience.
In July we previewed a way to tailor ads for users and a way to drive better performance for our advertisers. After testing this for several months, today we are announcing the global availability of tailored audiences—a new way for advertisers to define your own groups of existing and potential customers, and connect with them on Twitter with relevant messages.
NOTE: TECHi Two-Takes are the stories we have chosen from the web along with a little bit of our opinion in a paragraph. Please check the original story in the Source Button below.
TECHi weighs both sides before reaching a conclusion.
TECHi’s editorial take above outlines the reasoning that supports this position.