Samsung Electronics is unlikely to bring its first phones running the Tizen operating system to the U.S. market, according to a U.S.-based Samsung executive. Ryan Bidan, Samsung’s director of product marketing for its U.S. mobile operations, said that Samsung has not announced anything specific related to Tizen for the U.S. market, but is continuing to work on devices.
Even though Samsung will launch its first Tizen smartphones in a few months, the company will not sell them in the U.S. this year, as it isn’t ready to face failure in the region, Samsung U.S. mobile operations director of product marketing told Fierce Wireless in an interview. “We don’t feel the U.S. is a great test market for those kinds of products,” Bidan said. “The U.S. market is pretty mature. Bringing a new entrant here that doesn’t meet a certain performance bar would be a challenge. Recognizing that, we don’t want to set ourselves up for failure.”
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