After posting a horrible annual loss, totalling $240 million for 2013, Nintendo’s president, Satoru Iwata, said Nintendo is considering adopting a “new business structure” that could incorporate smartphones. The losses reported by Nintendo are the worst the company has suffered in nine years.
What a difference a failing console makes. Just hours after announcing severely scaled back projections for fiscal year Wii U sales and after projections of yet another fiscal year loss, Nintendo President Satoru Iwata told the audience at an Osaka press conference today that the company might look to smartphones to change up its struggling business. “We are thinking about a new business structure,” Iwata told the press, according to a Bloomberg News report. “Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”
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