MapR Technologies, which provides an enterprise Hadoop distribution used for marketing, operations and security, said it raised $110 million in financing led by Google Capital, Qualcomm and existing adventures. The company said the round also includes $30 million in debt led by Silicon Valley Bank. MapR’s tools are used for big data and analytics, but the space is crowded with the likes of Cloudera and Hortonworks. Meanwhile, Cloudera’s distribution of Hadoop is increasingly being included in hardware appliances from Dell and others. In addition, well-funded enterprise giants such as IBM and EMC’s Pivotal are playing in the Hadoop and big data space.