Facebook has been battling fake “likes” on its services ever since the feature was implemented, as brands immediately recognized the kind of power that these likes had and began trying to fake them in order to boost their own prominence on Facebook. However, with a series of technological improvements starting last November, Facebook has been able to triple the number of fake likes it detects and eliminates.
Keeping activity authentic on Facebook is an important part of our ongoing efforts to make sure Facebook is a trustworthy place for people and businesses to connect. Last October we shared some of the ways we work to stop fraudulent activity on Facebook, particularly around fighting fake likes. We’ve made big strides in the past six months, so today we’re providing an update on our progress in this area. Fraudulent activity has always been a tiny fraction of overall activity on Facebook—we’ve worked hard so that most people on Facebook don’t encounter this sort of thing at all. Even so, we continue to adapt and improve the methods we use to prevent fake likes because scammers are constantly evolving and testing new methods to try to get around our spam prevention systems.
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