T-Mobile has sent out invites for its upcoming Uncarrier 7.0 event

T-Mobile just sent out invites to press for its big upcoming Uncarrier 7.0 event scheduled for September 10. That’s a day after Apple is set to announce its new iPhones and possibly other products on September 9, so it’s possible T-Mobile will dedicate at least some stage time to iPhone related announcements. Its tagline on the invite reads, “This time it’s personal,” but what exactly that means will be anyone’s guess until early next month.

T-Mobile wants to get in on the September craziness. In a month already packed with product announcements and conferences, T-Mobile is scheduling its “Uncarrier 7.0” event on Sept. 10 — a day after Apple’s iPhone 6 event and a week after Samsung’s “Unpacked” event, which will see the debut of the Galaxy Note 4 smartphone. The event will be held in San Francisco and will kick off at 1 p.m. PT. Uncarrier is the name for T-Mobile’s campaign to upend the wireless industry’s standard practices, eliminating contracts, offering free international data, and in the last event, offering data-free streaming music and a weeklong test drive with aniPhone 5S. The aggressive campaign has won the carrier millions of new customers that have signed up over the last year. T-Mobile has stolen the spotlight for the better part of the year thanks to CEO John Legere’s brash style and relentless release of promotions. But it faces renewed competition from Sprint, whose new CEO, Marcelo Claure, has shown he can be equally quick with new offers.