Pinterest users are going to love the new wishlist feature that Amazon is testing out. Known as Amazon Stream the new feature presents users with a grid of product photos that they can sift through and save to their wishlist, similar to how you “Pin” things to collections on Pinterest, except that everything on Amazon Stream can actually be purchased through the site itself. Amazon hasn’t officially announced the feature yet, which suggests that it’s still in development, but it looks like the content will be updated daily and will feature sponsored listings.
Amazon is testing a new way for users to discover products on its website and save them to a wishlist with a feature it’s calling Amazon Stream. On a page offering a grid of product photos, users can browse products for men or women or both, and click a button to save items to their own collection. The page indicates that the items featured on the site will be updated daily and consist of sponsored listings. The site, which first popped up on new product finder Product Hunt over the weekend, appears to still be rough around the edges. That, along with the lack of an official announcement, indicates that the site is still under development. That being said, we understand that Amazon Stream is actually several months old – it just hadn’t been spotted until now. When asked, Amazon said it isn’t prepared to share more about the service today, but notes that it’s looking forward to getting customer feedback on the new product. “We are constantly looking for ways to improve the shopping experience for our customers,” a spokesperson says.
