The release of the iPhone 6 and iPhone 6 Plus last fall were enough to maintain Apple’s dominance in the US market, so much so, in fact, that half of all phone activations in the US last quarter were for Apple devices. Samsung came in second place, but with only half the number of activations that Apple had.
Both analysts and metrics are suggesting Apple will report record-breaking iPhone sales for the just-ended December 2014 calendar quarter, and new data released today by Consumer Intelligence Research Partners reveals the Cupertino company may have set a high bar against its competitors, grabbing half of all phone activations in the United States. While CIRP’s survey included only 500 users and thus may include a significant margin of uncertainty, the data shows Apple’s U.S. activation market share increasing from 28 percent in the July-September 2014 quarter to 50 percent in the October-December quarter. The significant jump was clearly fueled by strong consumer interest in the iPhone 6 and 6 Plus.
